The Scented Market on Dragons' Den: One Year Later

It’s been one year since The Scented Market was on Dragons’ Den and we are reminiscing about how amazing the experience was!

In 2022 Kristy Miller, our Founder & CEO, headed to Toronto to pitch The Scented Market to the Dragons. This wasn't the first time, as she pitched back in 2019 but didn't make the cut. The dragons encouraged her to come back once she had more experience and sales under her belt.

Well, the second time was a huge success and Kristy received offers from all six of the Dragons! She ended up choosing an offer from Arlene Dickinson and Michele Romanow. 

Since it is the one year anniversary of our episode airing, we asked Kristy to share her thoughts and experience on Dragons’ Den.

Q: How do you feel when you think back about the experience?

K: As a CEO and entrepreneur, my professional and personal growth has been incredible. Dragons’ Den really put the numbers and financial data in front of me, which was good because it gave me a different outlook on how we were running our business. It has also helped to guide and inform me in terms of managing our product selection and which direction I want to take the company.

 Kristy invited the Dragons to pick out some Scented Market goodies.

Q: What did you learn from this experience?

K: My biggest takeaway is to always put yourself out there, even if it's uncomfortable. It can pay off and it can be life changing. I also realized I was underestimating my value before my experience with Dragons’ Den!

 Robert Herjavec had fun picking out Bath Bombs!

Q: How has the business grown since being on Dragons’ Den? 

K: Since our airing, our business has dramatically increased, to the point where we upgraded our manufacturing facility to one that is five times bigger, and we employed more local people for production. As a result of this, our turnaround time for online orders has improved, from five days to 24 hours! We are so happy to be able to get orders into your hands sooner so you can enjoy your self-care goodies ASAP!

We also opened up a brand new Scented Market store in the beautiful Blue Mountain Village! You can read all about our grand opening and details about the store in the blog post here. 

Last but certainly not least, our online presence and wonderful candle community continue to grow, and we are so grateful and honoured that our brand has become nationally recognized as your go-to soy candle company… Thank you so much to everyone for your support and choosing us for your candle and self-care needs!

Q: What are your goals for TSM in 2024? Beyond 2024?

K: My short term goals include decreasing our environmental impact even further, and launching a new shower gel product in our top-selling candle scents.

Long term I want to expand The Scented Market into the U.S. and continue to grow the business online. 

 Kristy was so grateful to have had the chance to speak with the Dragons, hear their advice, and accept an offer for her business.

Q: What's your advice for anyone thinking of pitching to Dragons’ Den?

K: I’d tell them to take the chance, take the risk, know your numbers, and be humble. In addition, I always encourage others to “dream a size too big so you can grow into it!” This has been my tried-and-true motto for a long time.

Thanks for sharing Kristy! We are so excited to see where The Scented Market will go next!