Think about your favourite fragrance. Why do you love it so much? Was it worn by a loved one? Does it remind you of your favourite season? Or maybe it smells like that delicious treat you always grab at the coffee shop!
Whatever the reason, it's probably connected to a pleasant experience and so
smelling it makes you feel happy and content.
It may come as no surprise that fragrances can affect our moods and intertwine with our memories. But how, might you ask? It all comes down to science.