Now is the time to sit down with your favourite beverage and a calendar. Plan out your sales, promotions, and product launches for 6-12 months in advance.
Historically the busiest times in retail fall alongside holidays like Christmas, Valentines Day and Mothers Day. But what about the rest of the year?
Here are a few ideas for marketing The Scented Market products to your customers outside of the regular Holidays.
New Year
This is when resolutions kick in. Marketing our bath and body products with an emphasis around self-care is a great way to kick off the New Year.
Our Namaste Scented Spray is great for those who are starting a health journey. Our Essential Oil Candles are also great to promote health and wellbeing at this time of year.
Spring
One of my favourite seasons! The weather warms up and nature comes alive again. This is also when your customers will get the itch to do Spring cleaning.
Now is the perfect time to promote our Counter Sprays, Dryer Balls and Fragrance Oils. Scents like Lemon Fresh,Cashmere and Morning Dew are just a few that give a clean house feeling.
Summer
Patio season is finally here! Along with the beautiful summer weather comes those pesky mosquitos. Now is the time to promote our Summer Nights scented products.
Not only is it an amazing bug repellant outdoors, it also works wonders for eliminating odours inside!
Early Fall
The air is crisp, pumpkin spice fever has returned and everyone is getting ready for "cozy season". Now is a great time to feature our Fall scents like Hello Pumpkin, Chai Latte and It's Fall Y'all. Create "Comfy Cozy" gift packs with other like products you offer for a special touch.
Late Fall
Customers are starting to think about Christmas. They are making lists and looking for great deals. Now is the time to get them in the Holiday spirit with our top-selling Winter scents. O' Christmas Tree, North Pole and Tis' The Season are all amazing scents to get you in the mood for Winter!
There are so many ways to promote your Scented Market products throughout the year. If you need any help deciding which scents or products to use for upcoming promotions please reach out for a chat!
wholesale@thescentedmarket.ca
